Why LITE
I’ve witnessed firsthand the cost of patching operations too late — and the lasting advantage of getting structure right from the start. That’s why I’m passionate about helping founders and leaders build the right foundation early, so their strategy and operations stay aligned as they grow.
Backed by 15 Years of Real-World GTM Leadership
Areas of Expertise
Go-To-Market Strategy
Strategic GTM Planning
Whether you’re aiming to double revenue or break into new markets, I bring structure to ambitious growth. I’ve guided companies from €10M to €25M, €80M to €130M, and even €1B to €10B—always by connecting bold goals with grounded, measurable plans.
Annual Planning & Execution
Aligning top-down and bottoms-up plans
I run annual planning cycles that keep everyone aligned—from budgeting and forecasting to KPI reviews. Alongside that, I’ve built segmentation and Ideal Client Profile strategies that ensure go-to-market efforts stay sharp and scalable.
Revenue Operations Architecture
Driving Operational Excellence
Strong revenue operations depend on clear metrics and reliable systems. I design CRMs, dashboards, and forecasting processes that create accountability—so your team always knows what to focus on, and when.
Revenue Optimization
Aligning targets and incentives throughout the business.
Quotas, comp plans, and segmentation shouldn’t be guesswork. I create incentive structures that drive the right behaviors, and I’ve led pricing and packaging updates that made sales motions smoother while fueling growth.
Organizational Design & Enablement
Putting the right team and structure in place
I’ve partnered with leadership teams to launch new regions, hire GTM Ops teams from scratch, and navigate restructures. I focus on clarity, alignment, and execution—so your team is ready to perform from day one.
LITE Insights
15+
Years of real-life Go-to-Market Operations
$10M → $10B
Direct experience guiding companies at every stage of the growth journey.
10+
Annual Operating Planning Cycles
My Edge
1
Builder + Operator at Heart
I don’t just advise — I’ve built GTM teams, systems, and processes from the ground up, so I know what actually works in practice.
2
Clarity from Complexity
I thrive on untangling messy situations — scattered data, misaligned teams, or unclear priorities — and turning them into simple, actionable structures.
3
Trusted Partner to Leadership
I work as an extension of your leadership team, bringing fresh perspective, honest input, and the ability to guide tough strategic decisions.
4
Global Perspective, Human Approach
Having worked across regional offices and HQs worldwide, I bring a global lens while keeping strategies practical, people-focused, and grounded in reality.
Typical Engagement
Project-Based Diagnostic
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Light-touch, focused, fixed-duration engagement. Ideal for quick wins and clarity. 4-6 weeks
Scope:
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GTM funnel audit across all channels & regions
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Identify CRM/reporting gaps
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Map Bowtie funnel stages & ownership
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Define KPIs (partner ROI, pipeline velocity, regional health)
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Deliver diagnostic report + recommendations
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Core Outcome
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Clear fact base and prioritized recommendations to inform leadership decisions.
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Strategic GTM Project
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Deeper strategic partnership to design the GTM engine and align the org. 8-12 weeks
Scope:
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Project-specific output, plus:
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Sharpen Ideal Customer Profile & segmentation
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Tier markets & recommend prioritization strategy
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Design funnel stages + handoffs across Marketing → Sales → CS
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Build performance scorecards and partner lifecycle framework
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Deliver blueprint & playbooks
Core Outcome
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A well-defined GTM strategy and operating model that aligns teams and resources.
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Fractional Leadership – GTM Ops & Strategy Execution ​​
Ongoing, embedded role driving change and ensuring execution. 3-6 months
Scope:
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Project and Strategic support, plus:
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Operationalize dashboards, scorecards, and cadences
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Establish GTM/CS operating rhythms (weekly reviews, partner QBRs, SLAs)
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Sales onboarding & enablement toolkit
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Support in hiring/transitioning internal GTM/RevOps lead
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Continued advisory & strategic oversight
Core Outcome
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Embedded fractional GTM Ops leader ensuring execution, adoption, and scalability toward €100M ARR trajectory..
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Let's work together
Dublin, Ireland
+353 (0)86 796 2126
